THE RELISH BRAND
OUR HISTORY
The Relish brand was born in Naples in 2008 from a brilliant intuition of Alessandro Esposito, an established entrepreneur in the fashion industry with extensive experience in creating and launching successful Italian brands. On the threshold of one of the most difficult periods for the entire fashion industry,
Relish, in total contrast, began a path of development and growth in Italy and international markets that has led it to be today a leading reality in its reference segment: accessible fashion.
“We are never tired of looking around to keep up with the times and meet the needs of our consumers.”
PHILOSOPHY VALUES AND HUMAN RESOURCES
The brand philosophy is intertwined with the concepts of vision and mission. li leitmotif of Relish, in fact, is to enhance the femininity of every woman through trendy garments. For this to be possible, the company is at the forefront of researching and analyzing the styles in vogue and then interpreting them based on the style guide of the season’s collections. At the core of the Relish project is undoubtedly the value of the team. Background has become central to the development of the company not only in terms of experience and know-how,
But also in terms of human resources. Some important figures have been working with the property for more than 20 years.
It is critical for HR management to nurture talent by allowing each individual to fulfill his or her potential. Relish is a company made up mostly of women: the ownership believes strongly in the potential and sensitivity of the female universe.
CORPORATE PERFORMANCE
Quality standards have remained unchanged since the brand’s inception. In order to improve business performance, the most advanced methodologies and systems are used to monitor it.
Also important to Relish management is internal communication, or the exchange and sharing of information that takes place at different levels of the company, so that everyone is clear about the goals and traveling in the same direction.
STRATEGIC PLAN
To support the growth of the brand internationally, Relish is focusing on the key factors that generate the difference between a garment and a brand: PRODUCT; COMMUNICATION and SERVICE On the agenda are increased investments in communication activities (advertising, Pr and pop material) and adv in foreign markets, as well as the continued conivolence of bloggers and influencers to promote the brand through social networks.
New B2B software is in place to enable full interaction between company and customers.
Finally, new senior resources were brought into the company to develop style and commercial for the Relish project.
EXPORT PROJECT
Relish is currently distributed in Italy and worldwide through a qualified sales network of 25 Partners.
In the next 2 seasons, the focus will be on both opening new and existing markets, with the aim of increasing our presence within the p.v., through product policies and communication activities developed in full synergy with our Partners.
The markets in which Relish is currently present are: Portugal, Spain, France, Italy, Czech Republic, Greece, Cyprus and Belgium.
COLLECTIONS TWO KIND OF WOMAN
Relish stands for a perfect mix of originality and attention to detail, as well as a fashionable and unconventional style designed for a dynamic, glam and independent woman who follows the trends of the season.
Over time, Relish collections have diversified into MAIN and COLLECTION.
In addition, a major process of extending the product range has been initiated since 2017: from total look to girl lines.
MARKETING AND COMMUNICATION
Since the first collections, the company has invested heavily in digital communication, not only with conventional tools such as magazines, billboards, events and fashion shows, but also with collaborations with internationally renowned Italian professional figures. Of great resonance was the advertising campaign by Oliviero Toscani and the one that featured actress Asia Argento wearing Relish collections. The brand has a strong presence on various social channels and is constantly growing with targeted influencer marketing activities.
Numerous television campaigns have been aired on the main Mediaset and Rai networks, as well as international trade fairs in which he has participated between Paris, London and Berlin.
