RELISH GIRL

Relish Girl, born in 2015 and dedicated to girls ages 4 to 16, is the mini universe of the label originally synonymous only with women’s fashion. To date, the line has 250 outlets between Italy and its two target markets, the United Kingdom and the Netherlands.

The collections dedicated to the younger generation reflect Relish’s casual-chic style, characterized by looks contaminated with trendy content such as sequins, fluorescent colors, faux leather and animal prints.

Entering the junior market, represents a major challenge for the brand, which has been able to capitalize on its experience in women’s fashion by using it in the kids segment to create collections characterized by style and strong trend content,

in a line now produced entirely by the company, thus able to keep the brand’s style and creativity intact. A major change in structure that brings production and marketing back in-house, allowing Relish Girl to perfectly reflect the brand’s DNA, roots and expertise – and, at the same time, allows it to expand its reach.

The company’s goal is to reinterpret the style of the main line by creating a total look that winks at the desire for play and fun, but in the name of comfort and an original and skillful use of fabrics, shapes and colors.